The Ultimate Guide to SaaS Metrics

In broad terms, SaaS can be defined as access to the software when you don’t actually need to install it on your PC. Usually, it is a cloud solution used by modern businesses. With SaaS products, you can manage your workloads just by upgrading the subscription. Thus, the business flexibility and scalability rise a lot.

Modern marketing is highly data-driven, so identifying your brand’s key metrics is an essential step toward fueling growth.

SaaS metrics can be split according to their purpose:

Success metrics

  • MRR, Monthly recurring revenue
  • Annual Recurring Revenue (ARR)
  • Churn rates
  • Gross margin, COGS, EBITDA SM, Rule of 40

Sales metrics

  • Total Contract Value (TCV), Annual Contract Value (ACV)
  • Average Revenue per Account (ARPA)
  • Customer acquisition cost (CAC)
  • Customer Lifetime Value (LTV)
  • LTV: CAC
  • Win Rate

Customer success metrics

  • Daily Active Users and Monthly Active Users (DAU and MAU)
  • Net Promoter Score (NPS)
  • Customer Satisfaction Score (CSAT)
  • Upsell & Cross-sell Rate
  • Referral Revenue and Referral ROI

For a SaaS business, there’s no single metric that you should care about more than others. It would be best if you had a broad, well-informed overview of your business’s performance so you can make the best decisions moving forwards. Jelvix helps SaaS clients identify points of growth and reduction marks with key metrics interpretation.




CEO at Jelvix | Global Technology Partner for Software Innovation and Industry-Leading Solutions

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

“Success Is Just A Step Away”

I Published Shopify Blog Feed To Klaviyo in less than 5 Minutes

Weentar Announces Updated Launch Strategy and New Sneak Peek

How a Customer Service Software Can Help Your Business Grow

5 Tips for Growing Your E-Commerce Platform

Architects and Contractors: How Content Marketing Can Help You Get New Clients


The Secrets of Building & Marketing a Successful eCommerce Business

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sasha Andrieiev

Sasha Andrieiev

CEO at Jelvix | Global Technology Partner for Software Innovation and Industry-Leading Solutions

More from Medium

A Sneak Peek at Joget DX 8: Focus on User Experience and Governance

The Lean Startup

How I got into Sales via the interview from hell

Interview with Swedish 🇸🇪 Legal tech company, IPScreener