The Ultimate Guide to SaaS Metrics

SaaS metrics can be split according to their purpose:

  • MRR, Monthly recurring revenue
  • Annual Recurring Revenue (ARR)
  • Churn rates
  • Gross margin, COGS, EBITDA SM, Rule of 40
  • Total Contract Value (TCV), Annual Contract Value (ACV)
  • Average Revenue per Account (ARPA)
  • Customer acquisition cost (CAC)
  • Customer Lifetime Value (LTV)
  • LTV: CAC
  • Win Rate
  • Daily Active Users and Monthly Active Users (DAU and MAU)
  • Net Promoter Score (NPS)
  • Customer Satisfaction Score (CSAT)
  • Upsell & Cross-sell Rate
  • Referral Revenue and Referral ROI

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