Product Management Process
Do you know what it is exactly what a product manager does? Why is this role essential and what value it brings?
This article answers all those questions. We will see that product management bridges the gaps between the business, customers, and engineers. It is the glue that holds the whole network together.
We will dive into the process and discuss its major steps: ideation and research, strategy and roadmap, development and testing, and marketing and sales.
You will learn how to collect and analyze ideas that can bring about new products or features. Still, blind implementation of new ideas can guide you along a completely wrong path. You have to identify the pain points of your users and offer them real benefits. Every hypothesis has to be validated, just like in science. Research must start as early as possible to prevent any costly experiments doomed to fail.
We will explore different research opportunities and documentation that should be prepared based on the gathered results.
You will also find out more about the process of improving your minimum viable product and monitoring customer feedback.
