In a nutshell, the mobile-first approach refers to the decision to shape your business with mobile users as the priority. More specifically, a mobile-first strategy can mean prioritizing your businesses’ mobile app and mobile web capabilities over desktop.
People worldwide are relying on mobile devices more than ever — from using them as their main communication line to relying on them as their personal computers. 78% of all teenagers use their smartphone instead of a laptop, and users access almost 70% of all media via their phones. Businesses are catching up on trends and choosing a mobile-first digital strategy due to the increase of mobile users and mobile web usage. Mobile apps can also help to build a strong relationship with customers as a result of personalization.
Benefits of being mobile-first:
- All-time availability
- There are more mobile users than desktop users
- The ease of sharing
- Offers better customer experience
- More revenue
To optimize your website into a mobile-first strategy, just developing a mobile website is not enough, and you have to consider all the X and Y factors to get it working. Read our full article to see what practices in developing your mobile-first strategy will deliver the best results.