How Brands Use Augmented Reality

AR and VR technologies revolutionize 3 main industries:

• eCommerce, as AR technologies can completely change customer experience as we know it;
• Marketing, as employing AR, you get a unique opportunity to outmatch your competitors,
• and Gaming, as the VR/AR gaming industry revenue grows annually.

AR brings great changes to retail. But it is not just about what potential these technologies have but also about how companies use augmented reality. We have carefully analyzed this topic and prepared this informative review to increase your awareness and help to decide on the AR improvements for your business.

6 Examples of How Brands Use Augmented Reality

Why do customers love AR so much? There are 3 main reasons for that:

AR Is Entertaining

AR apps add some gamification to boring shopping procedures.

AR Is a Chance to Try a Product

During a sales period, there may be several dozen people waiting in the queue to a dressing room. With an AR app, a customer can remotely try a product in a matter of seconds.

AR Means Better Interaction

AR apps help retailers and customers communicate in a new more fruitful way. It is hard to overestimate the consequences of successful augmented reality marketing campaigns for your business. Take a look at the popular brands that have already upgraded their businesses with AR:

L’Oreal

Their famous AR apps allow trying on makeup or new hairstyle using a smart device only, in a real-time mode.

Lacoste

This brand has won the attention of more than 30,000 customers by launching an AR app that allows trying on shoes virtually.

Coca-Cola

Coca-Cola AR app takes Santa Claus right up to you if you just scan a defined poster.

IKEA

With an IKEA AR app, customers know for sure whether their furniture ties the room together or not.

The New York Times

This world-known newspaper provides a new level of media experience by “augmenting” reader experience. Now, every person can participate in important events without leaving their homes.

American Express

Amex actively uses AR for their promotional and marketing campaigns, too. Last year, the company’s AR app became the official app of Coachella festival.

Those and many other brands already enjoy the benefits of AR apps. Why don’t you try them for your business growth, too? Just drop us a line and we will develop a top-notch solution for you.

Full article — https://jelvix.com/blog/brands-augmented-reality-virtual-reality