Healthcare CRM system: benefits, features, development guide

The Global Healthcare CRM Market is expected to reach $17.8 billion by 2025. The custom healthcare CRM solution is a smart way to focus on patient engagement and communication, enhance your patient approach, and streamline operations. Also, a CRM system helps healthcare companies communicate with patients via different channels and address their needs with customized health plan offerings.

We believe that for most healthcare providers, investing in CRM is a matter of when not if. The use of a CRM system helps the healthcare organization automate the communication with the patients and improve their satisfaction rate. It is one of the best ways to manage and control everything and everyone within the working environment, and it may offer the following benefits:

  • Personalized care
  • Security and HIPAA compliance
  • Patient insights for better campaigns
  • Enhanced patient communication
  • Reduced administrative mistakes

There are tons of CRM solutions in the market. That’s why it’s very important to consider the specific features of a healthcare CRM before investing in a platform. Let’s talk about the functionality that helps manage different aspects of a medical business:

Business Management Functions

  • HR management
  • Billing & finance management
  • Administration management

Sales & Marketing Functions

  • Referrals management
  • Direct mail campaigns

Data Management Functions

  • Centralized patient database
  • Security & compliance

Analytic Functions

  • Doctors’ performance statistics
  • Patient analytics
  • Feedback

The specifics of healthcare calls for adjusting software development practices for its needs. Here are the common steps for leading the medical software development process:

  1. Choosing a technical partner
  2. Gathering the team
  3. Gathering requirements
  4. UI\UX design
  5. Development and testing
  6. Release and maintenance

Jelvix offers high-quality assistance in verifying your idea by conducting proof-of-concept research. By referring to us, you can be sure the development will require minimum effort from your side, and the solution provided will serve you long.

CEO at Jelvix | Global Technology Partner for Software Innovation and Industry-Leading Solutions