ERP vs. CRM: Which Software Your Business Needs?
In a time where businesses are undergoing major digital business transformations to stay competitive in a modern market, companies are looking to ERP software and CRM software to make that dream a reality.
- CRM stands for Customer Relationship Management. CRMs are systems that manage information about customers — interactions with customers, past purchases, and interests. Customer relationship management tools are mainly used across sales, marketing, and customer service departments.
- In contrast to CRM software, enterprise resource planning (ERP) software has a wide-ranging set of capabilities across all business operations. From managing payroll for your company’s employees to create a bill of materials for the goods you sell, this software system is designed to run your business from end to end without additional software packages.
Which software does your business need? Feel free to check our recent blog post profoundly explaining the scopes and limitations of both.