A Practical Guide to Implementing Digital Transformation

  • Omnichannel communication;
  • Self-service and IoT;
  • Better customer segmentation;
  • Marketing experiments (MNG: change management);
  • Chatbots (NLP chatbots, funnel chatbots);
  • Autofunnels;
  • AI quality assurance;
  • Personalization: CRM, scripts, flex price.
  • New digital corporate culture;
  • New project management approach.
  • Blockchain;
  • Drones;
  • Voice assistants;
  • Internet of Things;
  • 3D printing;
  • AR / VR;
  • Ecosystem approach to technology;
  • Narrow niches.

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