A Full Guide to a Product Development Process
1 min readApr 7, 2020
To stay successful, companies have to obtain new products through an executed development process.
Out of thousands of products entering the process, only a few reach the market successfully. Consequently, in order to develop products that deliver superior value to customers, it is crucially important to understand consumers, exchanges, and competitors.
Namely, there is no way around a customer-driven new product development process for finding and growing new products.
Let’s take a look through seven significant steps in the product development process:
- Idea generation;
- Idea screening;
- Concept testing;
- Product development;
- Testing and execution;
- Post-development;
- Maintenance and support.
If you are willing to learn about the product development process, feel free to check our recent guide.
